As I had to plan and develop my digipak, I thought as the front cover is what an audience would see first when purchasing the album, I had to make sure I had got it just right. I started with the picture of the character, Sean leaning against this tree. I then thought the picture could do with a filter or two to make the pixels much more contrasting and this looked better in my opinion as well as the opinion of others such as my peers who are a possible target audience.
I then decided to download the font shown on the image below and used it within Photoshop due to the fact it was legible and I thought it suited the artist. In order to make the front cover much more exciting, I thought adding a black rectangle behind the artist's name would work and so I thought I would be finished. However after having feedback from my teachers and peers, it was evident that although I was going for the 'simple' look, this front cover came across too simple and I had to decide what to do next.

By this time I had planned out the rest of my digipak and had done drafts of all the panels. For instance, below shows the 'contact us' page and I liked the idea of the colour scheme which includes black and white as it adds an individual tone to the piece and linked with the black and white photo in which I took of the main actor and edited to fit this particular theme of the digipak so far. This photo is also shown below.


After thinking the digipak didn't look right, I decided to change the whole thing and started from scratch. I had been to New York recently and thought this picture could look just right as after all, the album is called Traverse and implies travelling and this looked great for a place to travel. Speaking from experience it was a amazing to travel there!
I started working on this as the new front page, nevertheless, I wasn't feeling it and decided that designing my own cover could be much more beneficial.
Like last year when I made the magazine, I remembered that I used blurry circles to create an effect that took on the role of individuality. As the artist that I am doing has a genre of indie pop, I the design of the circles could have the same effect. I searched the internet for the right image in which i could rip apart on photoshop by choosing a section from the image and duplicating each layer that I would copy and past onto the image. Below this displays the image in which I chose.

During the editing process for this image, I used the quick selection tool and dragged it to allow for the section I wanted to use to be highlighted. ↘
I then copied and pasted this particular section so it was on its own on the page, and I thought the colour of the image was too bright so this is what I did:
I clicked on image adjustments and played around with the different techniques that could make the colour of the image become better to look at aesthetically. After playing around with each option, I finally got to this colour and thought it would work for the digipak. (shown below).
After this, I decided to duplicate the layer and over lap each one on top of each other in order to create a full background in which would create the overall effect that I wanted to achieve.
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In development for the album advert, I started making this when I changed my idea to suit travelling (when I thought I should use the image from New York). The image is shown below.
I thought that this would work well with that particular theme that I was going for. I had edited the brightness and the contrast within this picture as I wanted to make it look aesthetically pleasing so it would help the fans want to go and buy the album or poster for that matter.
However, when I changed the whole digipak idea to purely designing it all this no longer fit within the theme and therefore I had to disregard it as I was headed for something better - which is where I used the same design as my digipak so it would all link.
Nevertheless, after all this development of my digipak and album advert, I have to say I have learnt so much more than I ever did on photoshop and am grateful for my errors purely because of this reason.



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