Analysing and Explaining the importance of digipaks, print adverts and websites

Due to the fact that we are studying music videos, it is important to understand all aspects of what goes into selling the artist this is why we have started analysing digipak's, print adverts for the album and a website, as we will end up making two of these products by the end of the course. Before learning about each aspect I had never heard of a digipak, nevertheless, when I was told it was the booklet attached to the front cover, I wanted to know more. I was intrigued by how fans would read the digipak to find out more about their favourite band or artist. I wanted to find out how the record label of artists promoted their musician in order to make money, this is where print adverts and websites came in. 

After finishing this task, I feel that I have learnt how record labels make money on their artists for their fans. It is both important and necessary to create awareness that a new song or album has just come out, because if people didn't know about it, then no money would be made and it would be a waste of new music. Nevertheless, if the music is advertised but not well, then that can also cause a loss of interest from the fans. By doing this task, I have learnt the importance of each product and will keep it in mind when I come to make my own.