Tuesday, 7 February 2017

Evaluation Q.4

How did you use media technologies in the construction and research, planning and evaluation stages?


Throughout my time in blogging for media, I have used many different ways to show how much knowledge I have gained from learning about music videos as a whole. Below I have used a web 2.0 tool such as 'padlet' in order to create an aesthetically pleasing collage of the tools in which I used throughout the construction and research, planning and evaluation stages.

The Apple Macs were our most commonly used media technology, because they contained all of the software we needed to edit our footage and ancillary texts. Final Cut Pro was used to edit all of our footage for the music video, because it is a fast and easy-to-use program that allowed us to add inserts, text, transitions and effects over various clips of footage. The program also allowed us to speed up or slow down any footage we wanted to, which really helped when we worked on lip syncing the piece.



Made with Padlet

Above in the padlet displayed, one can tell I have used a lot of media technologies to get my points across. However, although I have used a lot of tools and media technologies, I definitely could have benefitted from using a lot more. Each post is conveyed in a creative way, nevertheless, using purely voiceovers or doing a vlog could have helped to get my points across in a clearer way.

Aside from this, I will summarise by saying: I feel that it was my duty to be creative and to show enthusiasm within this blog and in my opinion I feel I have done just that. I have loved learning how to use all the different media technologies and hope this will help me in the future in making a presentation for a company or just allow me to make different videos.

Wednesday, 1 February 2017

Evaluation Q.3

 What have you learned from your audience feedback?

An essential part of this project was gaining audience feedback as it allowed other people who were either in or out of my target audience to give their opinions on my products. It was key to take the feedback made 'on board' as this would help make the products more appealing to audiences.

In the Canva posts below, an explanation of the audience feedback for our treatment and music video is depicted. 




An essential part of this project was gaining audience feedback as it allowed other people who were either in or out of my target audience to give their opinions on my products. It was key to take the feedback made 'on board' as this would help make the products more appealing to audiences.

In order to successfully gain audience feedback, we created a video if people watching our music video and giving feedback on it. We followed this by asking them prepared questions. We wanted to ask questions that we knew would spark conversation and the initiative to theorize our video and depict it closely. By doing this we were able to obtain extremely useful feedback from audiences. The audiences used were a mix of people who were in our target audience and people who were not. But how were we able to identify our target was through questionnaires and allowing each member of our targeted audience to have a say.

--------------------------------------------------------------------------------------------------------------------------
*Warning: Since I have been evaluating my work and receiving audience feedback during production, the videos below will have appeared on existing blog posts*

From looking at some videos that we made in which my group and I thought would be a good way to get audience feedback, helped us a lot in the process of starting to making to finishing the video. For example, as posted before, when we finished our video, we decided that feedback was vital in order to find out if the audiences wanted anything to be changed. I think this video benefitted us a lot as it gave us an insight as to watch they liked and didn't like, however as this is the finished product, we were much more successful in the feedback than we have ever been.  





Throughout the project, audience feedback has allowed our final product to improve and become more specific to the target audiences needs. If we had not obtained the feedback, then our final product would not have been as successful. 

Despite, me having my own criticisms of our video after each edit and knowing what I specifically wanted to alter/change, the audience feedback helped us to pick up on some points that we had not picked up on previously. For example, colour corrections, transitions and lip-sync errors.

Our research also played a vital part in making our video relevant to our target audience. Without completing the initial audience research, we would not have created a product suitable for our target audience. Since we successfully completed this task we have created a video which adheres to our target audience.

Evaluation: Q.2

How effective is the combination of your main product and ancillary texts?

During the creation of all of my media products, I considered the ways in which they can combine and relate to one another. I did this so that audiences would be able to see the relation between my products due to a strong identity that I would create. This in turn would make my products effective when combined.

I have created a presentation which explains how the effectiveness of my products increases when they are combined due to the links found within them. The presentation can be seen below:




Overall, I believe that my media products are effective when they are combined as I have created a strong branding with links between all of my products. However, there are come sections which are less effective, such as my magazine ad. 

Tuesday, 31 January 2017

Evaluation: Q.1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Whilst creating my media products (music video and my ancillary texts) I was aware of the codes and conventions that were associated with them. I therefore demonstrated my ability to adhere to and challenge these codes and conventions.

I began by looking at my music video and identifying the codes and conventions that I used, developed and challenged, along with other music videos that I have researched and found inspirations from. The presentation can be seen below:


After looking at my video, my attention turned to my ancillary texts. In the videos below, I have analysed my media products and explained how I have used developed and challenged forms of real media products.  

A

*CAUTION* In the video below where I am analysing my album advert, it shows the release date and the band name to be in the colour blue and the colour of the background appears to be faded. Please be aware that my printer had no green ink for the band name and release date and as well that my printer was starting to run out of ink. I chose the colour green as it has connotations of nature and as this album is album travelling I felt that nature connotations should be included. So please have this in mind when watching. Thanks!



In summary, my media products have a variety of ways of using, developing and challenging forms of real media texts. Some examples include using a known rule; the rule of thirds in splitting up a poster in making it easier to view from an audiences perspective. Another example, this time of challenging real media texts is from using design on my ancillary tasks and adding text whereas normally, an audience would know who the artist would be straight away. I think my music video and my ancillary texts have used, developed and challenged forms and conventions of real media texts very well even thought if I could do it all again, I would have challenged the real media texts more to make my pieces much more unique.


Saturday, 28 January 2017

Evaluation Introduction

After finishing all my tasks for my media A level coursework, it is time for the evaluation! 💪
I will be answering 4 questions in great detail using different forms of 2.0 web tools to clearly evaluate and analyse the success of my media products. The questions are as follows:

  • In what ways does your media product use, develop or challenge forms and    conventions of real media products? 
  • How effective is the combination of your main product and your ancillary texts? 
  •  What have you learned from your audience feedback?
  • How did you use media technologies in the construction and research, planning and     evaluation stages? 
I will now start the first question of the evaluation. 

Friday, 27 January 2017

Audience Feedback On Video

After we finished our video, we decided to get feedback from an audience who fit in our demographic for the video. We gave them a laptop in order to watch the video so they could comment on it and give feedback.


 


Overall, the feedback was mostly positive and I am so glad due to the fact that we worked so hard on completing our finished product. It makes me feel so happy that all our hard work was a success!

Final Music Video

The finished video!

We have finally finished our music video and I am so so happy with the end result. We have worked extremely hard in getting the perfect video and I think we have reached our goal. We have taken all feedback both from our teachers and target audience, into account and made sure we created a video as best as it can be; what with the filming, editing, all micro features and we have also taken into account how the research and planning affects the finished video as a whole. This is because, if we had not done all the storyboarding etc in a proper way, we would not have ended up with a finished product such as this one.



I have learned a lot from this experience and working within a team. I think we all worked well together, incorporating our ideas with one another and allowing each other to listen if something didn't quite work out and deciding whether to change something if need be. Overall, I am extremely proud with how far we have come and I am so happy we have pulled this off as it has given me an insight as to what it is like to make videos in the industry, reinforcing my thoughts as to wanting to work in media/film in the future.